YIPEEEEEEEEEEEEEEEEEEEEEEEE!
Rihanna has emerged as the creative director of Puma. Rihanna will oversee the direction of their women’s line.. which includes sports kits and gears. Rihanna joins the likes of Cesc Fabregas, Balotelli and Usain Bolt as brand ambassador of the German company.
Rihanna flew into Germany yesterday and had her first creative meeting with the design team at Puma HQ.
Having signed a “multi-year partnership” with the company, Rihanna will take a “hands-on approach,” WWD reports, working on Puma’s fitness and training collections across apparel as well as shoes.
Rihanna “will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio,” Puma said in a statement today.
Puma has been working night and day to compete with Adidas and Nike in terms of sales and brand reach in the past few months having signed a mouth watering deal with Arsenal Football Club.
It’s far from Rihanna’s first foray into fashion, with successful link-ups with labels including River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV.
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